It has been less than a week since GW released the Iyanden Supplement (webstore only) release.
It is already sold out in North America and will need to be restocked before people will be able to order it once again.
This can be viewed as a good thing, for GW, as the demand for these supplements appears to have been greater than initial projections – or perhaps it is more likely the case that GW has limited the availability of these products to generate a false sense of demand. If it is in fact the former, then we can expect to see more of these sorts of releases.
The fact that these are Direct Services only releases which actually contain playable army lists and rules is a bit troublesome when you consider that up until now all core rules have been available for purchase at GW retail stores as well as independent retailers. Combined with a price-point that is the same as a full codex, it this leads to some questions about the way GW is handling this line of business and how this will project into future releases.
This on the heels of GW’s latest Iyanden “One Click” Ghost Warrior collection offer. Interesting to note that the Iyanden Supplement isn’t included!